Board of Directors
WALTER FREEDMAN
Walter joined the board of Mindcrest in 2007, and was previously COO of Wheels, Inc., where he led a diversification strategy and purchased IVI Travel, of which he became CEO. Before leading the turnaround of IVI and orchestrating its sale, Walter was a co-investor and CEO of Yoplait USA where he led the sale of Yoplait to General Mills. Prior to Yoplait, Walter was president of the Fuller Brush Company, a Sara Lee Corporation subsidiary. While with Sara Lee, he was also Vice President of Corporate Development and MIS director at Kitchens of Sara Lee. Walter began his career with IBM as a computer sales representative, and holds a BA from Dartmouth College, and an MBA from the Tuck School of Business Administration at Dartmouth.

